January is always a difficult month for my pressure washing business. It would have been much slower this month had I not chosen to utilize several marketing tools. Taking these steps confirmed what I have been sharing with others for years: it is crucial to utilize a variety of marketing tools, and no one method is significantly more effective than another. It has proven crucial for me to implement this strategy in order to generate sales for pressure washing in Lafayette, LA. For the month of January, these various marketing tools accounted for 65% of my residential pressure washing sales.
Here are the methods I used. All of them worked fairly well, and no one method seemed to be significantly more effective than any other one. One method which almost always works is direct mail to current customers. I simply mail a postcard to customers who I have worked for over the last year or two. Occasionally I also mail these postcards to customers who I have not heard from in over two years.
Another method that I used was to email a coupon using Constant Contact. I created the coupon on the offer tab. After I sent out the offer, I shared it on Facebook and Twitter. Then I asked a few friends who I had emailed it to, to share it on their Facebook page and to also forward it to their entire email contact list. Using a normal email from constant contact does not allow recipients to as easily forward the email, so using an offer is more effective in reaching potential customers outside my own contact list. Once the offer appeared on my Facebook feed, I did a Boost Post which allowed me to reach over 7000 additional people.
Equally effective was creating a post on Facebook and then using the Boost Post feature again. I was able to target my audience by city, gender, and age group which allows me to reach precisely who I want to. This great feature allows me to generate different types of posts targeting different groups of potential customers. Of course all of these included links to my website for Exterior Cleaning Services, Inc.